We reimagined the visual identity of Lancelot Ribeiro (1933–2010), the pioneering Indian Expressionist painter, poet, and visionary, giving his legacy a mark worthy of his work. At its core is a single idea: his own handwritten signature, set within a canvas-shaped form — turning the logo into a small artwork in itself, a signature on canvas. A classical serif for his name and a quiet sans-serif descriptor replace the original's scattered layout with a centred, deliberate hierarchy built to last. The result is an identity the Ribeiro family felt finally matched the weight of his legacy.
Project Scope
Brand Identity & Visual Design
Client Name
Lancelot Ribeiro LLP
Sector
Creative/Cultural
Location
London, United Kingdom
