An emotionally-driven ad campaign created for GranaGard, built around a powerful creative direction: a father forgetting his baby, and the devastating consequence that follows. The campaign was designed to confront viewers with the exact scenario GranaGard's product exists to prevent — using this emotional weight to drive home the product's real-world stakes rather than leading with features. We developed the design frames and animation from the ground up, then wove the product into the narrative in a way that felt earned rather than forced, presenting it as the safeguard between a passing moment of distraction and an irreversible loss.
Project Scope
Motion Graphics & Film
Client Name
GranaGard
Sector
Dietary Supplement
Location
Israel
